TL;DR: a jeweller must declare the true value of a ring on a customs form, because customs rules require it, tax is based on it, and an incorrect value can cause delays, penalties or problems with insurance. We declare the value of your order for customs purposes, and we explain what the paperwork will show in writing before you order. Pieces start from £600.
What a customs declaration is
When a parcel crosses a border, a customs form describes what is inside and what it is worth. Customs uses this to decide on duty and tax and to check the goods.
Why the true value matters
- It is a legal requirement in most countries to declare accurately.
- Duty and tax are calculated from the value.
- An understated value can lead to a held parcel, fines or seizure.
- Insurance claims depend on a true record of value.
Customs value usually means the transaction value: the price actually paid for the goods. Depending on the destination, it can also include transport and insurance costs up to the border, so the figure on the customs paperwork may not match the ring price alone.
Why we do not understate
Some people ask a seller to mark a parcel with a lower value to avoid duty. We cannot do this. It is not honest, and it puts your ring at risk. If the parcel is lost or damaged, an understated value can limit what you can recover.
What the form shows
The form describes the item, for example a ring, its materials and its value. The invoice supports it. Our guide to reading your invoice and certificate explains what the invoice contains.
Describing the item clearly
A clear description helps customs as much as an accurate value. A vague label such as jewellery can prompt questions, while a description of the item and its main materials, supported by an invoice, gives officers what they need. A clear description also helps the courier and the customs broker in your country work out the right charges quickly, which can shorten the time the parcel spends waiting.
What happens if a value looks wrong
Customs officers see many parcels. If a declared value looks far too low for the item described, they may ask for proof, hold the parcel, reassess the value themselves or refuse entry. Any of these can mean delay, extra cost or worse. An honest declaration, supported by an invoice, is the quickest route through. If a parcel is held, see what to do if a ring is held at customs.
Who pays duty and tax
The customer pays import duty and tax, and rules differ by country. We explain what to expect in writing before you order. Our guide to ten questions international customers ask covers the basics.
Planning for the charges
Because duty and tax are based on the declared value, it helps to set aside an amount for them when you plan your budget. The courier or customs may contact you to pay before the parcel is released, so keep an eye on messages and emails around the delivery date. Paying promptly keeps the ring moving.
Gifts
Even when a ring is a gift, the declaration should state its value. Some countries have gift rules, which differ. Check current guidance. See our guide to ordering for a partner in another country.
Insurance
Delivery is insured and tracked. Our guide to shipping insurance versus jewellery insurance explains how cover differs. In every case, an honest invoice is the foundation of a successful claim.
Working with us
We work by video consultation and message, and make nothing until you approve the design in writing. Standard making time is 5 to 6 weeks, varying with your location and how busy we are.
Frequently asked questions
Can you put a lower value on the form?
No. We declare the value of your order for customs purposes.
Why not?
It is a legal requirement, and it protects your insurance and your ring.
Who pays duty?
The customer.
Can I mark it as a gift?
The value still needs to be stated, and gift rules differ by country.
Is the ring insured?
Yes, delivery is insured and tracked.