Guides, advice & honest opinion

The À Vie Journal

Diamond buying guides, bespoke process explained, and honest answers to the questions clients ask us most. Written by jewellers, not marketers.

From understanding the 4Cs to choosing between natural and lab-grown diamonds, our journal covers the questions clients ask us every day. No jargon. No sales pitch. Just clear, honest guidance to help you make a decision you’ll be confident in.

Before you get in touch

Questions we get asked most

Start with a free consultation — no commitment required. We’ll talk through your brief, budget and timeline. Most clients come to us with a rough idea or a saved image. That’s enough. From there we handle stone sourcing, design and production. Most bespoke engagement rings are completed within approximately 8-12 weeks, depending on the design, stone sourcing, revisions and production requirements.

Yes. Every diamond we source is independently certified by either the Gemological Institute of America (GIA) or the International Gemological Institute (IGI). The certificate details cut, colour, clarity, and carat weight. It is provided with the ring and is your permanent record of what you purchased.

Chemically and physically, they are identical. A lab-grown diamond is a real diamond — not a simulant. The difference is origin: one formed underground over billions of years, the other grown in a controlled environment in weeks. Lab-grown diamonds typically cost 60–80% less than an equivalent natural stone. We present both options at every budget and give you an honest view on each.

Bespoke commissions start from £800. Most clients spend between £2,000 and £5,000. Every quote is itemised — stone, metal, setting, and craft — so you know exactly what you are paying for. No VAT is added, as À Vie Diamonds is not VAT registered. Contact us for a no-obligation quote based on your brief.

No. The entire process can be completed remotely. Consultations take place by video or phone. Design approvals are handled via CAD renders shared digitally. Finished rings are delivered by insured next-day courier with full documentation. Many of our clients are based across the UK and have never visited us in person.

Have a question that isn’t covered here? We typically respond within one business day.

Ready to start your design?

Bespoke Diamond Rings, Made Around You

Free consultation. Free design. No payment until you approve everything. Every commission starts with a conversation. Tell us what you have in mind — a rough idea, a saved image, or a budget — and we’ll handle the rest.