The Bespoke Journey
Every piece designed around your brief, your stone, and your budget. No showroom. No pressure. Just a considered process from first conversation to finished piece.In short
The bespoke process in plain English
The important point: you stay in control before anything is made.
Start
Begin with a conversation
Share the idea, budget, timeline and any images you have. We then guide the practical options.
Choose
Review stones and CAD clearly
You see certificates, measurements and design renders before production begins.
Approve
Nothing proceeds without sign-off
The stone, design and full price are confirmed in writing before your ring is made.
The process
Six steps from brief to finished ring
A clear, structured process with your approval at the centre. Nothing is made until you sign off the design and agree the price.
Step 1
Consultation
We discuss your idea, budget, timeline, and how the piece will be worn. Remote or in writing — whatever suits you.
1–2 daysStep 2
Stone Sourcing
We shortlist GIA or IGI certified diamonds or selected coloured gemstones matched precisely to your brief, with plain-language guidance on each option.
3–7 daysStep 3
Design Development
Proportions, setting height, comfort fit, and stone protection refined with you until the design is exactly right. Full CAD render provided for your review.
5–10 daysStep 4
Your Approval
You confirm the final CAD, stone selection, and agreed pricing before a single piece of metal is worked. Nothing moves forward without this.
Your callStep 5
Production
Your ring is made by hand to the approved CAD specification. Setting security, stone alignment, and surface finish are checked at each stage.
3–4 weeksStep 6
Inspection and Delivery
A final check on finish quality, claw integrity, stone security, and alignment before dispatch. Your ring arrives ready to wear, with aftercare guidance included.
1–2 days1–2 days
Consultation
We discuss your idea, budget, timeline, and how the piece will be worn.
3–7 days
Stone Sourcing
We shortlist GIA or IGI certified diamonds or coloured gemstones matched precisely to your brief.
5–10 days
Design Development
Proportions, setting height, comfort fit, and stone protection refined until the design is exactly right.
Your call
Your Approval
You confirm the final CAD, stone selection, and agreed pricing before a single piece of metal is worked. Nothing moves forward without this.
This is the most important step in the process. You are in full control. We present the final design, your chosen stone, and the complete agreed cost — and nothing proceeds until you confirm in writing.
- Final design confirmed in writing before production begins
- Stone and total cost agreed — no hidden additions
- No surprises and no pressure at any stage
3–4 weeks
Production
Your ring is made by hand to the approved CAD specification with secure settings and careful finishing throughout.
1–2 days
Inspection and Delivery
A final check on finish quality, claw integrity, stone security, and alignment before dispatch. Your ring arrives ready to wear.
Why clients trust us
A process built around your confidence, not ours
Every decision point gives you control. We guide — you approve.
Direct communication at every stage
You work directly with our team throughout. No account managers, no handoffs. Clear updates at every step.
No intermediariesNothing is made until you approve the design
We present the full design, stone selection, and pricing before a single piece of metal is worked. Your sign-off comes first.
Full approval controlPricing agreed before production begins
The full cost is confirmed and agreed before any work starts. There are no surprises at the end of the process.
Transparent pricingEvery piece inspected before dispatch
Each piece is checked for finish quality, stone alignment, and setting security before it leaves us.
Quality assuredWorks completely remotely
Many clients commission bespoke pieces without visiting us in person. We keep everything clear with written options and CAD approvals.
UK and worldwideOur process
How we help you choose online
Buying a diamond online without being able to see it in person requires a different kind of service. We share certificates, measurements and clear recommendations so the remote process feels considered, documented and easy to approve.
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Sourced to order
We do not hold stock. Every diamond is sourced fresh for you from a network of trusted suppliers — which means access to a far wider selection than any single showroom could carry.
Once you choose a stone, we confirm availability and secure it before any work begins on your setting.
Selection Thousands of stones, filtered for you
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Shortlisted with guidance
You receive a curated shortlist with GIA or IGI certificates, precise millimetre measurements, and plain-language notes on what each grade means for that specific shape and size.
We explain the trade-offs — size versus clarity, cut versus colour — so you can decide based on what you actually value, not just what looks good on a certificate.
Turnaround Shortlist within 1–2 business days
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Checked for visibility and risk
Before anything is confirmed, we assess each shortlisted diamond for inclusions likely to be visible face-up, clouds that affect transparency, and durability concerns — particularly surface-reaching features in vulnerable positions.
If a stone is a poor bet at its price, we say so and recommend a better alternative.
Our standard Eye-clean unless you request otherwise
How we work
Our approach
Bespoke jewellery should be straightforward.
We make it accessible, we price it honestly, and we explain everything — before you commit to anything.
01
No minimum spend.
A clear idea and a realistic budget is all you need to start a conversation. Bespoke is a process, not a price point.
02
We do not work on commission.
Every stone and setting we recommend is chosen for you, not for our margin. We explain our reasoning so you can decide with confidence.
03
Nothing is made until you approve it.
Your design, your pricing, your sign-off — at every stage, before any cost is incurred. You stay in control throughout.
Pricing
This is not luxury for the few — this is bespoke for everyone
Bespoke does not have to mean inaccessible. Understanding what drives the cost of a piece helps you make decisions that suit your budget and get the result you want.
The Stone
The stone is the single largest variable in any commission. Carat weight, cut quality, colour grade, and rarity all move the cost significantly — and the same setting can look entirely different depending on what sits inside it.
The Metal
Metal type and total weight both contribute. Platinum costs more than gold by weight and requires more labour to work. A pavé band uses more material than a plain polished shank — and that difference is reflected in the price.
The Making
Setting complexity, hand engraving, and additional detail determine the labour cost. A plain solitaire and an elaborate halo with engraved shoulders require very different amounts of bench time.
Essential
From £800
A round brilliant solitaire in a plain four or six claw setting on a simple polished band. One stone, one setting — clean, considered, and built to last.
Considered
£1,500 – £4,000
Halo settings, coloured centre stones, pavé shoulders, engraving, or a shaped band. More design input and a more individual result. The most commonly commissioned range.
Statement
£4,000 and above
Significant centre stones, elaborate pavé or cluster settings, fully bespoke designs with rare coloured gemstones, or matched stone selection. The highest level of craft and material.
Tell us your budget. We will tell you what is possible.
Start the conversationIf your question is not here, send us a message — we typically reply within one business day.
Frequently asked questions
Fill in the short consultation questionnaire on our contact page. It covers style direction, budget, timeline, and priorities — so we can come back to you with relevant options from the first reply rather than asking the same questions over email.
Yes. We source natural or lab-grown diamonds depending on your brief and priorities. We will explain the differences in value, appearance, and certification clearly so you can choose with confidence.
Yes. We source diamonds with GIA or IGI certification so you have independent grading for cut, colour, clarity, and carat weight. We can explain what the certificate means for your specific stone and size.
Yes. We work across a wide range of budgets and will guide the trade-offs between carat, cut quality, colour, clarity, and setting complexity to get the best result within your number. We will always tell you if a choice does not make sense for value or durability.
We refine the design with you until it is right. There is no fixed revision limit — we do not move to production until you are satisfied with the CAD and have confirmed the final quote in writing.
Yes. Share the link or screenshots and we will assess the true specification, quality, and value of what you have seen — then advise whether a like-for-like recreation or a considered improvement is the better route.
Yes. The majority of our clients commission bespoke pieces entirely remotely. We keep everything clear with written stone options, CAD renders, and written confirmation at each stage before anything proceeds.
Most bespoke engagement rings take four to six weeks from approved design to delivery. The consultation and stone shortlist takes around one to two weeks. CAD design and approval takes one to two weeks. Production, setting, and finishing takes three to four weeks. If you have a specific deadline, tell us at the start and we will advise honestly on what is achievable.
Yes. We include written aftercare guidance with every piece. If resizing or servicing is needed after delivery, contact us and we will advise on the best route based on the design and setting style. Before production, our ring sizing guide can help you check measurements, compare international sizes and understand how band width affects fit.
Still have a question? We typically respond within one business day.
