A business built on friends, trust and unforgettable moments.

Jamie is a co founder and director of À Vie Diamonds. Having originally studied Law, his route into jewellery was not an obvious one. It began when he helped supply a diamond for one of his best friends, an experience that allowed him to see the entire journey from the first conversation through to the finished engagement ring.

What stayed with Jamie most was not simply the diamond or the design, but the reaction it created. Seeing how happy his friend was, and how genuinely chuffed they were when they saw the ring in person for the first time, gave him a real appreciation for the emotional significance that jewellery can carry.

That experience encouraged Jamie to look more closely at the world of diamonds and bespoke jewellery. He quickly developed an affinity with the satisfaction that comes from helping someone create a piece that feels deeply personal and meaningful.

This became an important part of the idea behind À Vie Diamonds. Jamie wanted to help build a business that could offer clients personal attention, honest guidance and genuine excitement throughout the process, without making bespoke jewellery feel intimidating or unnecessarily complicated.

Today, Jamie spends much of his time working directly with clients, understanding what they want and helping turn their ideas into a finished piece. He works closely with gemstone suppliers, designers and manufacturers to find the right stones, refine each design and ensure that every detail reflects the client and the story behind the jewellery.

Jamie particularly enjoys the moment when a piece is finally completed and the client sees it in person for the first time. Whether it is an engagement ring, wedding band or another meaningful piece of jewellery, seeing someone’s reaction and knowing the work that went into creating that moment remains one of the most rewarding parts of À Vie Diamonds for him.

Outside the business, Jamie is an avid sportsman and reader who enjoys spending time with his friends and family.

Hamish is a co-founder and director of À Vie Diamonds. He believes that buying bespoke jewellery should feel exciting, personal and transparent—not confusing, intimidating or burdened by unnecessary showroom costs.

With a background in mechanical engineering, Hamish was naturally drawn to the detail behind jewellery: how individual ideas become practical designs, how stones and settings work together, and how a carefully considered piece can be created around the person who will wear it. He also recognised that the traditional jewellery-buying process often leaves customers overwhelmed by jargon, uncertain about value and unsure whom to trust.

Much of Hamish’s work at À Vie Diamonds is focused on changing that experience. He built the company’s website and leads its brand, digital strategy, content, social media and business-development activity. He develops educational resources, customer journeys and digital tools intended to make choosing a diamond or commissioning a bespoke piece clearer and more approachable.

Hamish also works directly with clients, guiding them from their first message through initial ideas, budgeting, gemstone selection, design development, production and delivery. He particularly enjoys taking a collection of photographs, preferences and personal details and helping shape them into a piece of jewellery that feels genuinely individual.

Behind the scenes, Hamish works across supplier relationships, pricing, product data, technical specifications, marketing campaigns and the systems that allow À Vie Diamonds to provide a highly personal service without the overheads and conventions of a traditional high-street showroom.

For Hamish, À Vie Diamonds is not simply about selling jewellery. It is about giving more people the confidence, knowledge and personal support needed to create something meaningful.