Last updated: 8th March 2026

 

 

À Vie Diamonds Ltd ("we", "us", "our") is a bespoke jeweller based in Manchester, England. We design and make jewellery to individual order — engagement rings, wedding bands, and all other fine jewellery — for clients across the UK and worldwide. This Privacy Policy explains what personal information we collect, why we collect it, how we use it, and what rights you have over it.

 

We collect and use your information only to provide the bespoke jewellery service you have come to us for. We do not sell your data. We do not share it beyond what is necessary to make and deliver your piece.

 

If you have questions about this policy or about your data at any time, please contact us at enquiries@aviediamonds.com.

 

1. Who We Are

We are the data controller for the personal information processed under this policy. Our details:

 

Company name               À Vie Diamonds Ltd

Company number            16096594

Registered in                   England and Wales

Registered office             Bartle House, 9 Oxford Court, Manchester, England, M2 3WQ

Trading email                  enquiries@aviediamonds.com

Website                           aviediamonds.com

 

We are registered with the Information Commissioner's Office (ICO) as a data controller. For general information about your data protection rights, visit ico.org.uk.

2. What Personal Information We Collect

We collect the following categories of personal information, depending on how you interact with us:

 

2.1  Enquiry and consultation information

When you submit an enquiry or contact us to discuss a commission, we may collect:

–     Your name, email address, and phone number (if provided)

–     Your location or country

–     Jewellery preferences — category, style, stone type, metal, setting direction

–     Budget range and timeline

–     Ring or jewellery size (if known)

–     Inspiration links (e.g. Pinterest board or Instagram post)

–     How you found us

–     Any additional information you include in your message to us

 

2.2  Commission and contract information

When you proceed with a commission and sign a Commission Agreement, we collect:

–     Full legal name and billing address

–     Delivery address (if different)

–     Commission brief details — agreed design, stone specification, metal, engraving text

–     Written design and stone approval records

–     Payment records — amounts paid, payment dates, and commission reference numbers

We do not store your payment card details. Card payments are processed by Stripe or your bank directly, under their own security standards. We hold only confirmation that payment was received.

 

2.3  Delivery information

To dispatch your finished piece, we collect your delivery address and phone number for courier notification. This is shared with our courier (DHL or Royal Mail Special Delivery, depending on destination).

 

2.4  Communications

Any correspondence you send us — by email, through our website contact form, WhatsApp, or Instagram direct message — is retained as a record of your commission or enquiry.

 

2.5  Photography consent

Once your commission is complete, we may ask whether you are happy for us to photograph the finished piece for our portfolio or social media. This is always optional. If you agree, we record your consent. If you decline or do not respond, we do not use your piece in marketing.

 

2.6  Website and device data

When you browse our website (aviediamonds.com), we and our service providers may automatically collect:

–     IP address and approximate location

–     Browser type and device details

–     Pages visited, time on site, and how you arrived at the site

–     Cookie and tracking data (see Section 7)

3. Why We Use Your Information — Our Lawful Bases

Under UK GDPR, we must have a lawful basis for each use of your personal information. The table below sets out what we use your information for and why we are permitted to do so.

 

Purpose	Lawful basis	Detail
Responding to your enquiry	Legitimate interests	We have a legitimate interest in communicating with prospective clients about commissions.
Fulfilling your commission	Contract performance	We need your information to design, make, and deliver the piece you have ordered.
Processing payment	Contract performance	Required to complete the transaction.
Dispatching your piece	Contract performance	Your delivery address and phone are required to arrange courier delivery.
Hallmarking and assay	Legal obligation	All pieces are submitted to a UK Assay Office under the Hallmarking Act 1973.
Keeping accounting records	Legal obligation	We are required by HMRC to retain financial records for a minimum of 6 years.
Sending marketing emails	Consent	Only if you have opted in. You can withdraw at any time by unsubscribing.
Photography / portfolio use	Consent	Only with your explicit written permission. Withdrawable at any time.
Website analytics	Consent (via cookie banner)	Analytical and advertising cookies require your consent before they are placed.
Fraud prevention	Legitimate interests	To detect and prevent fraudulent or unlawful activity.

 

4. Who We Share Your Information With

We share your personal information only where necessary and with the following parties:

 

Shopify

Our website and store are hosted on Shopify. Shopify acts as a data processor on our behalf and processes your data in accordance with our instructions. Their privacy practices are described in their privacy policy.

 

Couriers

We share your name, delivery address, and phone number with our courier to fulfil delivery. We use DHL for international shipments and Royal Mail Special Delivery for UK orders. We use couriers who provide tracked and insured services appropriate for high-value items.

 

Our goldsmith and workshop

To make your piece, we share the commission brief — which may include your first name and design details — with our trusted workshop. They process this information solely to fulfil your commission and are required to handle it in accordance with UK data protection requirements.

 

UK Assay Office

All pieces are submitted to a UK Assay Office for hallmarking under the Hallmarking Act 1973. We provide piece reference and metal specification information. Personal data is not routinely shared with the Assay Office.

 

Payment processors

Payment is processed via bank transfer or through Stripe, each of which operates under their own security standards and privacy policies. We do not hold your card details.

 

Analytics and advertising providers

If you have consented to analytical or marketing cookies, data about your website visit may be shared with providers such as Google Analytics or Meta (Facebook). This only happens after you have given consent through our cookie banner.

 

Legal and regulatory authorities

We may disclose your information where required by law, court order, or regulation, or to protect the rights and safety of À Vie Diamonds or others.

 

Business transfers

In the event of a sale, merger, or restructuring of À Vie Diamonds Ltd, your information may be transferred to a successor organisation. We would notify you in advance where this involves a change to how your data is used.

 

We do not sell or rent your personal information to third parties.

5. International Data Transfers

Because we use Shopify and other third-party service providers, your personal information may be transferred to and processed in countries outside the UK or the European Economic Area. Where this happens, we rely on appropriate safeguards — including Standard Contractual Clauses approved by the UK ICO — to ensure your data is protected to an equivalent standard.

6. How Long We Keep Your Information

We keep your information only for as long as necessary for the purposes set out in this policy or to comply with legal obligations. Our standard retention periods are:

 

–     Enquiry data (where no commission results): 6 months from last contact, then securely deleted.

–     Commission files (design brief, CAD, approvals): 7 years from the date of delivery, for insurance, dispute, and warranty purposes.

–     Financial records (invoices, payment confirmations): 7 years, as required by HMRC.

–     Delivery information: Archived with the commission file for 7 years; physical delivery details not retained beyond that.

–     Photography consent records: For as long as the image is in use, plus indefinitely as a record that consent was given. We never delete a consent record while the image is in active use.

–     Marketing opt-in records: For as long as you remain subscribed, plus 2 years after unsubscription as a record of consent.

 

When retention periods expire, data is securely deleted or anonymised so that it can no longer be linked to you.

7. Cookies and Tracking Technologies

Our website uses cookies — small text files placed on your device — and similar tracking technologies. We use three types:

 

Essential cookies

These are required for the website to function. They keep your session active, maintain your cart, and keep the site secure. They do not require your consent and cannot be turned off.

 

Analytical cookies

These help us understand how visitors use our site (for example, which pages are visited most). We use Shopify's analytics and, where consented to, Google Analytics. These cookies are only placed after you give consent through our cookie banner.

 

Marketing cookies

These allow us to show you relevant advertising on other platforms (such as Meta/Instagram or Google). They are only placed if you consent. You can withdraw consent at any time by revisiting your cookie preferences.

 

You can also control cookies through your browser settings. Blocking essential cookies may affect the functionality of the website.

8. Your Rights Under UK GDPR

You have the following rights in relation to your personal information. You can exercise any of them by contacting us at enquiries@aviediamonds.com. We will respond within 30 days.

 

–     Right of access: You can ask us for a copy of the personal information we hold about you (a Subject Access Request).

–     Right to rectification: If your information is inaccurate or incomplete, you can ask us to correct it.

–     Right to erasure: You can ask us to delete your information. We will do so unless we are required to retain it by law (for example, accounting records).

–     Right to restriction: You can ask us to stop using your information while a dispute is being resolved.

–     Right to portability: Where we process your information on the basis of consent or contract, you can ask for a copy in a structured, machine-readable format.

–     Right to object: You can object to processing based on our legitimate interests. We will stop unless we have compelling grounds to continue.

–     Right to withdraw consent: Where we rely on your consent (for marketing emails, photography use, or analytics cookies), you can withdraw it at any time. Withdrawal does not affect anything we did while consent was in place.

–     Right to complain: If you are unhappy with how we have handled your data, you have the right to complain to the Information Commissioner's Office.

 

To contact the ICO: ico.org.uk/make-a-complaint · 0303 123 1113 · Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

We would always prefer to resolve concerns directly — please contact us first and we will do our best to put things right.

9. Children's Privacy

Our services are intended for adults aged 18 and over. We do not knowingly collect personal information from anyone under 18. If you believe a child has provided us with their personal data, please contact us at enquiries@aviediamonds.com and we will delete it promptly.

10. Security

We take reasonable technical and organisational measures to protect your personal information against loss, misuse, or unauthorised access. These include secure email, access controls, and using reputable, regulated service providers.

 

No system is completely without risk. If you have concerns about the security of information you have shared with us, please contact us at enquiries@aviediamonds.com.

11. Changes to This Policy

We may update this Privacy Policy from time to time — for example, if our practices change or if there are updates to UK data protection law. The updated policy will always be published on our website with a revised "Last updated" date at the top. We will notify you by email of any material changes if you are an active client.

12. Contact Us

For any questions about this Privacy Policy, to exercise your data rights, or to submit a Subject Access Request:

 

Email                               enquiries@aviediamonds.com

Post                                 À Vie Diamonds Ltd, Bartle House, 9 Oxford Court, Manchester, England, M2 3WQ

Website                           aviediamonds.com

 

We aim to acknowledge all data-related requests within 3 business days and to respond in full within 30 days.

 

 

À Vie Diamonds Ltd  ·  Company No. 16096594  ·  Registered in England and Wales

Bartle House, 9 Oxford Court, Manchester, England, M2 3WQ  ·  aviediamonds.com