The short answer: we explain pricing instead of just quoting a number because a bespoke ring is made of choices, and the price follows from the stone, the metal, the design and the work involved. When you see how each choice affects the total, you can decide what matters most to you.
A single figure can hide a lot. We prefer to show you what you are paying for, so that you stay in control of the budget from the first conversation.
What shapes the price
| Factor | How it affects the price |
|---|---|
| The stone | Type, size, quality and whether natural or lab grown. |
| The metal | Platinum, gold and their weights differ. |
| The design | Complex settings take more skill and time. |
| Side stones | Number and size of additional stones. |
| Finishing | Engraving, special finishes and details. |
Why a single quote is not enough
If you only see a total, you cannot tell where to save or where to spend. When we explain, you can choose, for example, a slightly smaller stone with a better cut, a simpler setting that lets the stone take centre stage, or a lab grown stone for more size.
Where people often choose to spend
- The cut of the main stone, because it affects how the ring catches light.
- The metal, if the ring will be worn every day.
- The setting, if it needs to sit comfortably beside a wedding band.
Where people often choose to save
- A little less carat weight, which is often hard to notice by eye.
- Plain shoulders instead of side stones.
- A lab grown stone in place of a natural one.
None of these is right for everyone, which is why we talk it through with you. See how much should you compromise on colour and clarity.
An example of how choices add up
Imagine two rings with the same look from across a room. One has a natural centre stone, a platinum band and a pavé set shoulder. The other has a lab grown centre stone of the same size, a gold band and plain shoulders. The second will usually cost noticeably less, and many people would struggle to tell them apart at a glance. Neither is the right answer for everyone, but seeing the difference lets you decide where your money matters most.
The conversation
- Tell us your budget and priorities.
- We suggest options and explain the differences.
- You choose and approve the design in writing.
Natural and lab grown
The choice between them changes the budget a great deal. We label each clearly. Browse diamonds and lab grown colourless diamonds, and see natural vs lab grown diamonds.
Starting point
Pieces start from £600.
No surprises
We aim to agree the price before anything is made. Nothing is made until you approve the design in writing. Our standard making time is 5 to 6 weeks, which can vary with your location and how busy we are. See written approval.
Ordering from abroad
If you live outside the UK, remember that you pay any import duty and tax that apply in your country. The rules differ by country, and we explain what to expect, so you can plan your total budget with the full picture in view.
Comparing quotes
When comparing quotes from different makers, compare like with like: the stone details, the metal and weight, the setting and what is included. A lower total can reflect a lighter ring or a different stone quality, so ask what sits behind each figure. See how engagement ring pricing works and ten questions international customers ask.
Frequently asked questions
Do you charge for the design? Ask us, and we explain what is included before you commit.
Can I set a budget? Yes, and we design within it.
Can the price change? We explain any change before it happens, and nothing moves forward without your written agreement.
Can I see options at different prices? Yes, and we show how each choice affects the total.
Is the cheapest option a worse ring? Not necessarily, it depends on what you value.