How Prices Are Shown to International Buyers
The Bespoke Journey

How Prices Are Shown to International Buyers

Why ring prices can look different abroad, and what to check before buying from the UK.

2 min read

TL;DR: when you buy a bespoke ring from outside the UK, check four things about any price you are shown: the currency, whether UK VAT has been taken off, whether local tax and import duty are included, and what the design includes. We quote each design in writing, our pieces start from £600, and the customer pays import duty and tax in their own country.

Currency

Our prices are shown in pounds sterling. If you pay with a card issued abroad, your bank converts the amount into your own currency at its own rate, and the figure can move slightly between the day you agree a design and the day you pay. Our guide to paying a deposit safely online covers what to check when you pay anyone you have not met in person. Ask us which currency and payment method will appear on your invoice, and we confirm it in writing before you order.

UK VAT

Prices shown to UK buyers include VAT. Goods sent directly to a buyer outside the UK are generally treated differently for UK VAT, but we are jewellers rather than tax advisers, so please check the position for your own situation. What matters for you is the total you will actually pay, which we set out in writing for your design.

Local tax and import duty

Your country may charge import duty, VAT, GST or sales tax when the ring arrives. The customer pays this, and the rules differ by country, so we explain what to expect rather than quote figures that may change. Delivery is insured and tracked with FedEx, and the courier will tell you if anything is due on arrival. It is sensible to budget for these charges alongside the ring so there are no surprises.

What a price includes

A price for a bespoke ring depends on the stone, the metal, the setting and the amount of work in the design. Two rings that look similar in a photograph can differ a good deal in cost, which is why we quote each design individually after we have talked through what you want. Our pieces start from £600. Our guide to reading your invoice and certificate explains the documents you receive.

Comparing prices fairly

When you compare us with other makers, compare like with like. Check the stone's size, quality and any report, the metal and its purity, whether the price is for a finished ring or just a setting, and whether delivery, insurance and taxes are included. A lower headline price can hide extras that appear later. Ask for everything in writing so that you are comparing complete costs.

Questions to ask before you commit

  • Which currency will the invoice be in?
  • Is the price for the finished ring, delivered and insured?
  • Who pays any import duty or local tax, and when?
  • Is anything made before I approve the design in writing?
  • How long will it take?

For us the answers are that the customer pays duty and tax, nothing is made until you approve the design in writing, and standard making time is 5 to 6 weeks, varying with your location and how busy we are. Our guide to how written approval works explains the approval step.

Frequently asked questions

Does the price include import duty?

No. The customer pays import duty and tax, which differ by country, and we explain what to expect before you order.

Will I pay UK VAT as an overseas buyer?

The position depends on where the ring is sent, so please ask us and check with your own adviser. We set out the total in writing for your design.

Why does the price look different in my currency?

Prices are shown in pounds, and your bank converts them at its own rate, which changes daily.

What is the lowest price?

Pieces start from £600, and each design is quoted individually.

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